Practicemakers Products, Inc. was established in 1970 by Louis Sportelli, D.C., to provide high quality patient education material to doctors of chiropractic. The company was founded because much of the patient education material in use by the profession was not, in the opinion of Dr. Sportelli, accurate or very professional in appearance.

The first product to be introduced was a patient education booklet entitled Introduction to Chiropractic, now in its 10th edition. Other products for patient education were developed such an anatomical wall charts.

Additionally, Dr. Sportelli recognized the need for materials to help protect the doctor of chiropractic from the ever-increasing litigious nature of society and to increase the information about the changing nature of health care and the need for credible practice management concepts. Books were developed dealing with risk management entitled Professional Chiropractic Practice: Ethics, Business, Jurisprudence and Risk Management, and Chiropractic Form & Sample Letter Book.